Fractional CMO Services

    Strategic marketing leadership for DTC and e-commerce brands — without the full-time cost.

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    What is a Fractional CMO?

    A Fractional CMO is an experienced Chief Marketing Officer who works with your company part-time or on contract. Instead of paying $250,000+ per year for a full-time executive, you get the same caliber of strategic leadership at a fraction of the cost.

    Think of it as having a senior marketing partner who sets the vision, builds the roadmap, leads your team, and is accountable for results — without the overhead of a full-time C-suite hire.

    What you get

    Marketing Strategy

    Full-funnel strategy tied to revenue goals, not vanity metrics.

    Brand Positioning

    Clarify your brand story and competitive differentiation.

    Customer Acquisition

    Paid media, organic, and partnership-driven growth.

    Funnel Optimization

    Improve conversion at every stage from click to purchase.

    Analytics & Attribution

    Know exactly what's working and where to double down.

    Team Leadership

    Lead your marketing team with clarity and accountability.

    E-Commerce Growth

    DTC-specific strategies for Shopify, Amazon, and beyond.

    Email & Retention

    Build lifecycle flows that turn buyers into repeat customers.

    Tech Stack Audit

    Streamline your tools and eliminate wasted spend.

    Who this is for

    DTC Founders ($1M–$10M)

    You've found product-market fit but need strategic leadership to scale past the plateau.

    E-Commerce Brands ($5M–$50M)

    You have a team but no one setting the vision. Marketing feels reactive, not proactive.

    PE/VC Portfolio Companies

    You need a seasoned operator to accelerate growth in a portfolio brand — fast.

    How engagements work

    Days 1–30

    Audit & Foundation

    • Full marketing audit
    • Analytics setup
    • Quick-win identification
    • 90-day roadmap
    Days 31–60

    Strategy & Execution

    • Channel strategy launch
    • Creative direction
    • Team alignment
    • Weekly reporting cadence
    Days 61–90

    Optimization & Scale

    • Performance optimization
    • Scale winning channels
    • New channel testing
    • Quarterly review & planning

    Simple, transparent pricing

    Advisory

    $5,000/month

    Strategic guidance without hands-on execution.

    • Monthly strategy sessions
    • Marketing audit & roadmap
    • KPI dashboard setup
    • Async Slack/email support
    • Quarterly business reviews
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    Most Popular

    Embedded CMO

    $10,000/month

    Full strategic leadership embedded with your team.

    • Everything in Advisory
    • Weekly team standups
    • Hands-on campaign management
    • Vendor & agency oversight
    • Hiring & team building support
    • Direct Slack channel access
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    Frequently asked questions

    Ready to get started?

    Book a free discovery call. No pitch, no pressure — just an honest conversation about your growth.

    Book a Discovery Call