Fractional CMO Services
Strategic marketing leadership for DTC and e-commerce brands — without the full-time cost.
Book a Discovery CallWhat is a Fractional CMO?
A Fractional CMO is an experienced Chief Marketing Officer who works with your company part-time or on contract. Instead of paying $250,000+ per year for a full-time executive, you get the same caliber of strategic leadership at a fraction of the cost.
Think of it as having a senior marketing partner who sets the vision, builds the roadmap, leads your team, and is accountable for results — without the overhead of a full-time C-suite hire.
What you get
Marketing Strategy
Full-funnel strategy tied to revenue goals, not vanity metrics.
Brand Positioning
Clarify your brand story and competitive differentiation.
Customer Acquisition
Paid media, organic, and partnership-driven growth.
Funnel Optimization
Improve conversion at every stage from click to purchase.
Analytics & Attribution
Know exactly what's working and where to double down.
Team Leadership
Lead your marketing team with clarity and accountability.
E-Commerce Growth
DTC-specific strategies for Shopify, Amazon, and beyond.
Email & Retention
Build lifecycle flows that turn buyers into repeat customers.
Tech Stack Audit
Streamline your tools and eliminate wasted spend.
Who this is for
DTC Founders ($1M–$10M)
You've found product-market fit but need strategic leadership to scale past the plateau.
E-Commerce Brands ($5M–$50M)
You have a team but no one setting the vision. Marketing feels reactive, not proactive.
PE/VC Portfolio Companies
You need a seasoned operator to accelerate growth in a portfolio brand — fast.
How engagements work
Audit & Foundation
- Full marketing audit
- Analytics setup
- Quick-win identification
- 90-day roadmap
Strategy & Execution
- Channel strategy launch
- Creative direction
- Team alignment
- Weekly reporting cadence
Optimization & Scale
- Performance optimization
- Scale winning channels
- New channel testing
- Quarterly review & planning
Simple, transparent pricing
Advisory
Strategic guidance without hands-on execution.
- Monthly strategy sessions
- Marketing audit & roadmap
- KPI dashboard setup
- Async Slack/email support
- Quarterly business reviews
Embedded CMO
Full strategic leadership embedded with your team.
- Everything in Advisory
- Weekly team standups
- Hands-on campaign management
- Vendor & agency oversight
- Hiring & team building support
- Direct Slack channel access
Frequently asked questions
Ready to get started?
Book a free discovery call. No pitch, no pressure — just an honest conversation about your growth.
Book a Discovery Call