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E-Commerce

E-commerce marketing insights from a fractional CMO. Paid ads, email, retention, LTV, and the full-funnel strategy that scales DTC brands.

Fractional CMO for E-Commerce: What You Need to Know

E-commerce is different. Unit economics matter more. Here's what a fractional CMO does specifically for e-commerce brands doing $500K–$10M.

Email should drive 25–40% of your e-commerce revenue. Learn the flows, segmentation, and strategy that turn your list into a revenue engine.

ROAS drops as you scale. Learn the creative, audience, and budget frameworks that let e-commerce brands scale profitably past $100K/month.