Partnering With Neutrino Marketing Added $13M in E-Comm Sales
How strategic channel diversification and retention marketing built a $13M supplement empire from scratch.
$13M+
Total Revenue
12:1
LTV:CAC
$100K/wk
Peak Weekly Revenue
5
Revenue Channels
The Situation
A fitness supplement brand was launching from zero with a strong product but no go-to-market strategy. The founder had deep industry knowledge and a loyal personal following, but no marketing infrastructure, no paid media experience, and no retention system.
The Problem
The brand was entirely dependent on the founder's personal audience for sales. There was no acquisition engine, no email marketing, no Amazon presence, and no wholesale strategy. Growth was capped by the founder's bandwidth.
The Solution
I built a comprehensive growth strategy across five revenue channels: DTC (Shopify), Amazon, retail partnerships, wholesale, and subscription. This included launching Meta and Google ad campaigns, building a full Klaviyo email/SMS program, optimizing the Shopify store for conversion, and establishing Amazon as a secondary revenue driver.
The Transformation
Within 18 months, the brand went from $0 to $13M+ in total revenue. Email and SMS now drive 32% of revenue. The repeat purchase rate jumped from 8% to 41%. The business is no longer founder-dependent — it's a scalable, multi-channel operation with a 12:1 LTV:CAC ratio.
Before & After
| Metric | Before | After |
|---|---|---|
| Annual Revenue | $0 | $13M+ |
| LTV:CAC Ratio | N/A | 12:1 |
| Revenue Channels | 1 (DTC only) | 5 (DTC, Amazon, Retail, Wholesale, Sub) |
| Email Revenue Share | 0% | 32% |
| Repeat Purchase Rate | 8% | 41% |
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